Leading with care.
The Challenge.
RefuahHealth Center has been providing superior care for the community for decades. Over the years RefuahHealth has grown and evolved into a full-service, integrated, multi-specialty healthcare organization with multiple service locations and a fleet of mobile medical units.
However with exponential growth came new challenges. They started getting feedback that patients felt that RefuahHealth became more impersonal and that they were finding it difficult to navigate the system and accessing services and care. In addition, it became apparent that a majority of the people were unaware of many of the services and care they could access through RefuahHealth.
The Solution.
To address these challenges and help establish RefuahHealth in the hearts and minds of the community as the leaders that they are, we took a multi-pronged approach. First, we worked with RefuahHealth to implement new services to address patients' concerns such as designated patient liaisons and other services.
Then, we developed an extensive marketing plan which worked with their existing branding but more updated for a more modern, polished and relevant feel. The marketing goal was to inform and educate through information, ads and articles that highlighted the many different services RefuahHealth offers and their unique approach to care. By featuring different doctors and their dedicated approach to superior care, we helped people feel more connected to their providers and quickly filled RefuahHealth’s patient roster prompting further growth and expansion.
In addition, through community initiatives such as the hugely popular bi-annual teleconference with leading health experts and the life saving Health Check Drives in conjunction with Hatzolah of Rockland County, we established RefuahHealth as the true leaders in care for our community.
