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The Challenge:
When veterans in the industry, with decades of experience helping businesses manage their taxes and accounting, decided to create a separate specialized service to help businesses benefit from programs they may be unaware of, such as The New York Youth Jobs Program - they needed a new brand, and they needed it fast.
With the deadline for filing for this credit quickly approaching, the urgency was real. Our challenge was to create a completely new brand and a new website that will attract and resonate with their target audience - in a fraction of the time we normally allow for a project of this scale.
The Solution:
With little time to spare, our creative team quickly got to work. After hours of brainstorming and extensive research, the name Credex was chosen.
Modern and memorable, Credex also directly hints at the service they offer - tax credits. Combined with the eye catching brand colors of Sky blue and Ebony, it inspires trust and communicates integrity and reliability.
The goal was to brand and position Credex as a professional, high-end, trustworthy service but without making it feel out of reach or intimidating. It was about finding the balance between modern, sophisticated and cutting-edge and being dedicated to their clients and attentive to their needs.
We also created a clean, modern website that informs and educates potential leads with a clear call to action to turn leads into clients and make this service as accessible and easy to use as possible.
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